{"id":14,"date":"2014-02-23T15:26:39","date_gmt":"2014-02-23T21:26:39","guid":{"rendered":"http:\/\/www.talent-free-studios.com\/blog\/?p=14"},"modified":"2014-02-23T15:26:39","modified_gmt":"2014-02-23T21:26:39","slug":"the-myth-of-the-long-tail-big-ideas-abc-radio-national-australian-broadcasting-corporation","status":"publish","type":"post","link":"http:\/\/www.talent-free-studios.com\/blog\/?p=14","title":{"rendered":"The myth of the long tail &#8211; Big Ideas &#8211; ABC Radio National (Australian Broadcasting Corporation)"},"content":{"rendered":"<blockquote><p>\u2018In 2011, there were eight million unique tracks that sold at least a copy in the US. That\u2019s eight million individual songs that were in the market. That\u2019s a very long tail. But then if you look closely, of those, 74 per cent sold fewer than ten copies. And a full third of all the songs that sold at least once, sold exactly once.\u2019 Music streaming service Spotify has been around for five years and has a library of 20 million songs. According to Elberse, four million of those\u2014a full 20 per cent\u2014have not been played at all.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.abc.net.au\/radionational\/programs\/bigideas\/the-myth-of-the-long-tail\/5275658\">The myth of the long tail &#8211; Big Ideas &#8211; ABC Radio National (Australian Broadcasting Corporation)<\/a>.<\/p>\n<p>Four million songs on Spotify that have never sold even once, and 2.6 million on iTunes that have sold exactly once.\u00a0 I guess I&#8217;m glad I&#8217;m not trying to make a living as a musician.<\/p>\n<p>I suppose that most of these are utter rubbish, but still, even if 95% are really bad, that still leaves more than I&#8217;ll have time to listen to in my lifetime.\u00a0 Well, lets see.\u00a0 Five percent of four million songs, say an average of three minutes each, is ten thousand hours of good music.<\/p>\n<p>But lets pursue this a little further.\u00a0 26% of 8 million songs on iTunes did sell more than 10 copies.\u00a0 Not Platinum, and not enough to make a living, but still.\u00a0 Two million songs times three minutes is a hundred thousand hours of music.\u00a0 Played continuously, each song only once, that&#8217;s more than eleven years.<\/p>\n<p>The thin tail is really, really long, but the fatter part of the tail is not so very short.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018In 2011, there were eight million unique tracks that sold at least a copy in the US. That\u2019s eight million individual songs that were in the market. That\u2019s a very long tail. But then if you look closely, of those, 74 per cent sold fewer than ten copies. And a full third of all the &hellip; <a href=\"http:\/\/www.talent-free-studios.com\/blog\/?p=14\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The myth of the long tail &#8211; Big Ideas &#8211; ABC Radio National (Australian Broadcasting Corporation)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.talent-free-studios.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.talent-free-studios.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.talent-free-studios.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.talent-free-studios.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.talent-free-studios.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14"}],"version-history":[{"count":1,"href":"http:\/\/www.talent-free-studios.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14\/revisions"}],"predecessor-version":[{"id":15,"href":"http:\/\/www.talent-free-studios.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14\/revisions\/15"}],"wp:attachment":[{"href":"http:\/\/www.talent-free-studios.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.talent-free-studios.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.talent-free-studios.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}